Blog # 2

Summary: For this blog I have decided to write about Ian Daly's essay, "Virtual Popularity Isn't Cool- It's Pathetic". In the essay he talks about how now a days people are so worried about popularity on social networks that they stop focusing on everything else. In the essay he gives an example of  how older men are acting as if they are teenage girls. They seem to always be more worried about posting on Facebook and having more friends than each other, instead of actually worrying about their jobs and careers.  Throughout the essay one is able to understand Daly's argument that social network popularity is pathetic and is something that doesnt deserve all the attention it's getting from all the social network users.

Response: Well my response to Ian Daly's essay is pretty straight forward, I agree! That's the reason why I decided to talk about this essay for this blog. I see this happen all the time with the people around me. Everyone is so worried about having more friends and followers on all of the social networks that it sometimes feels as if they have no life other than being on Facebook, Twitter, Instagram, etc. 24/7.  From my personal experience I know I spend a great amount of time on Facebook. But for sure I know I'm not really worried about how many friends I have and I barely post anything now. Before I used to be more into all of that but now I've stopped worrying so much.  I understand that for teenagers, all the social networks are really popular right now, it's basically their life, but when you start seeing older folks on social networks "acting like teenagers" that's when you, or at least in my case, realize how lame it really is...

Blog post #1

Summary: In Steve Craig's article, "Men's men and Women's women", I read about target audience. Target audience is  how advertisers target consumers based on gender/sex and age. I also read that, there is gendered television and gendered commercials, that advertisers use to try to appeal to as much consumers as possible. Something else I remember reading about is, the four types of commercials that are used to appeal to the different viewers. They are: men's men, men's women, women's women, and women's men.  So in conclusion, the article was basically all about how advertisers have learned to target all the different consumers based on their gender.

Response: I had never really payed closed attention to the different ways advertisers use to get consumers. So after reading this article, I was fascinated in realizing that all that Steve Craig stated is true. I really never payed closed attention to the fact that commercials were aimed at different genders. For me it was always just about a commercial being good or not. Or better said, if a commercial caught my attention or bored me. So realizing now that the commercials all have a specific audience has helped me understand the advertisers and commercials a bit more.