Summary: In Steve Craig's article, "Men's men and Women's women", I read about target audience. Target audience is how advertisers target consumers based on gender/sex and age. I also read that, there is gendered television and gendered commercials, that advertisers use to try to appeal to as much consumers as possible. Something else I remember reading about is, the four types of commercials that are used to appeal to the different viewers. They are: men's men, men's women, women's women, and women's men. So in conclusion, the article was basically all about how advertisers have learned to target all the different consumers based on their gender.
Response: I had never really payed closed attention to the different ways advertisers use to get consumers. So after reading this article, I was fascinated in realizing that all that Steve Craig stated is true. I really never payed closed attention to the fact that commercials were aimed at different genders. For me it was always just about a commercial being good or not. Or better said, if a commercial caught my attention or bored me. So realizing now that the commercials all have a specific audience has helped me understand the advertisers and commercials a bit more.
